Two distinct specialties exist within the professional photography field: commercial photography and advertising photography. Despite both being utilized for promotions, they significantly differ in their intent, style, and end users.
Commercial Photography
Commercial photography involves capturing photos of buildings, models, merchandise, artifacts, and landscapes for promotional purposes.
Enjoy a Few Excerpts of Commercial Photography…
We Create Impactful Commercial Images, Not Just Pictures
Commercial photography services capture high-quality images tailored for business and marketing across various industries. Idaho Photography Studios excels in creating professional imagery that enhances your brand and drives sales. Our services cater to businesses, advertising agencies, retailers, food and beverage companies, manufacturers, and more. Genres of commercial photography include advertising, business, food, industrial, product, and beyond, each offering specialized expertise to visually communicate your company’s message, showcase products, or build a compelling brand presence. With a focus on strategic SEO, our stunning photographs help elevate your online presence and connect with your target audience effectively.
Typically, these photos find their place in books, reports, advertisements, catalogs, and promotional campaigns. Commercial photography aims to present a product’s essence in its most appealing light. Its style tends to be more neutral, focusing on lighting, styling, and background to ensure the product remains the center of attention without distractions.
Key Differences Between Advertising Photography and Commercial Photography
The major differences between the two include:
- Intent: Commercial photography aims to capture the essence of a product, while advertising photography seeks to persuade or convince the viewer to want the product.
- Style: Commercial photography is often more neutral, while advertising photography is more bold and stylized.
- End Users: Commercial photography finds typical use in the retail and wholesale sectors for sales materials or promotional endeavors, whereas advertising photography aims to evoke an emotional response in viewers.
Idaho Photography Studios
If you’re in Idaho, Idaho Photography Studios stands as the state’s leader for your business needs. Specializing in both commercial and advertising photography, they excel in showcasing your products optimally, crafting compelling visuals that persuade and captivate viewers. Reach out today for a complimentary consultation.
Conclusion
Although both serve promotional purposes, they pursue distinct goals and demand specific approaches. Grasping these variances can empower businesses to make more informed choices regarding their promotional strategies.
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Experience Idaho Photography Studios: the ultimate choice for unparalleled expertise in Treasure Valley’s photography. From the vibrant communities of Boise, Meridian, Nampa, and Caldwell to the outskirts, our team excels in every photographic assignment.
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Additional Reading
What is a Commercial Photographer?
Advertising Photography in Meridian, Idaho
Advertising Photographer in Boise, Idaho
Differences between an advertising and commercial photographer on Chron