Difference Between Advertising and Commercial Photography?

Commercial Photography: Auto Mechanic

Two distinct specialties exist within the professional photography field: commercial photography and advertising photography. Despite both being utilized for promotions, they significantly differ in their intent, style, and end users.

Commercial Photography

Commercial Photography: Worker in Plant

Commercial photography involves capturing photos of buildings, models, merchandise, artifacts, and landscapes for promotional purposes. 

Enjoy a Few Excerpts of Commercial Photography

We Create Impactful Commercial Images, Not Just Pictures

Commercial photography services capture high-quality images tailored for business and marketing across various industries. Idaho Photography Studios excels in creating professional imagery that enhances your brand and drives sales. Our services cater to businesses, advertising agencies, retailers, food and beverage companies, manufacturers, and more. Genres of commercial photography include advertising, business, food, industrial, product, and beyond, each offering specialized expertise to visually communicate your company’s message, showcase products, or build a compelling brand presence. With a focus on strategic SEO, our stunning photographs help elevate your online presence and connect with your target audience effectively.

Typically, these photos find their place in books, reports, advertisements, catalogs, and promotional campaigns. Commercial photography aims to present a product’s essence in its most appealing light. Its style tends to be more neutral, focusing on lighting, styling, and background to ensure the product remains the center of attention without distractions.

Advertising Photography

Advertising photography, on the other hand, aims to capture a mood, emotion, or feeling that a product can elicit in a viewer. 

Advertisement: Chips Layout - Woman Tasting Chips

Enjoy a Few Excerpts from our Advertising Gallery

We Create Impactful Ads, Not Just Pictures

Advertising photography services excel at crafting compelling visuals that capture your brand’s essence and elevate its online presence through strategic SEO. Idaho Photography Studios offers stunning photographs that narrate your brand’s unique story. These services are perfect for businesses seeking to enhance their marketing campaigns, social media presence, and web content. By highlighting distinctive products and services, advertising photographers create captivating images that resonate with your target audience, boost engagement, and drive traffic to your site, making them ideal for digital marketing, e-commerce, and branding purposes.

Advertising photography intends to persuade or convince the viewer to want the product. The style of advertising photography is often more bold, inventive, and stylized, as it’s not just about viewers seeing the product, but also about generating specific emotions.

Key Differences Between Advertising Photography and Commercial Photography

The major differences between the two include:

Idaho Photography Studios

If you’re in Idaho, Idaho Photography Studios stands as the state’s leader for your business needs. Specializing in both commercial and advertising photography, they excel in showcasing your products optimally, crafting compelling visuals that persuade and captivate viewers. Reach out today for a complimentary consultation.

Conclusion

Although both serve promotional purposes, they pursue distinct goals and demand specific approaches. Grasping these variances can empower businesses to make more informed choices regarding their promotional strategies.

Contact Us

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At Idaho Photography Studios, we’re your one-stop destination for all your photographic needs, capturing life’s significant moments from the birth of a child to weddings, and offering services in both professional and personal realms, including personal branding.

We serve Boise, Meridian, Nampa, Caldwell, and surrounding areas in the Treasure Valley of Idaho. Count on Idaho Photography Studios as your trusted photographer to capture life’s moments. Please fill out the form below or call us at 208-760-6464.

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Additional Reading

What is a Commercial Photographer?

Advertising Photography in Meridian, Idaho

Advertising Photographer in Boise, Idaho

Differences between an advertising and commercial photographer on Chron

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